Why the “Welcome to Your Tape” Meme Needs to Stop

Over the next week or so, I plan on unleashing a lot of information about Netflix show ’13 Reasons Why’ but there is one issue I wanted to address sooner rather than later.

A meme.

The first meme I encountered for the show came Easter morning when this gem showed up on my Facebook newsfeed:

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At this point I hadn’t seen the show but knew enough about the premise to know that I was not amused by what I was seeing.

I started watching this show this morning after a few parents had emailed me asking about the show. Since then I have fallen down the rabbit hole of internet memes discovering a lot of misplace humor regarding “the tapes.”

For those that haven’t seen the show yet, the “welcome to your tape” meme is a direct reference to ’13 Reasons Why’ which tells the story of Hannah Baker who commits suicide, leaving behind a series of tapes for her classmates to listen to.

Each tape is dedicated to a person who she believes has wronged her. On the very first tape, Hannah explains, “If you’re listening to this tape, you were one of the reasons why. I’m not saying which tape brings you into the story, but fear not, if you received this lovely little box, your name will pop up. I promise.”

Hannah specifies who she is talking about on each cassette by saying “welcome to your tape.” A line that is repeated throughout the series.

This is where the meme has found the fuel for its fire.

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Then, yesterday Netflix took the opportunity to make a jab at rival Hulu with the meme:

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The internet finds itself divided on whether or not the joke was a step too far considering the show’s content.

Now, I totally understand that this is a television show and these are fictional characters so I’d appreciate no one jumping down my throat on that front.

But I also understand that this show is about a young girl killing herself and leaving behind these tapes are her form of a note. And I also know that suicide is not a joke.

The truth is that suicide is the third leading cause of death among Americans between the ages of 15 and 24 years old. Furthermore over 15 million in the United States are living with some form of depression.

By taking Hannah’s words and turning them into a joke we are belittling the feelings of those who are suffering from depression.

When you suffer from a mental disorder, it can be really hard to talk about it with others. I’m speaking from personal experience. For four years I have suffered from the effects of posttraumatic stress disorder (PTSD) and it wasn’t until very recently that I was comfortable telling even my best of friends.

When others make light of something or poke fun at it, it makes it more difficult to discuss because it just appears to be a joke to those around you.

Depression and suicide are not a joke, so let’s stop turning it into one. Let’s start with this meme. Let’s end it here.

As we have learned from past events and we are learning through watching this show, everyone’s choices, words and actions have consequences.

Let’s make sure that we’re not mocking someone else’s suffering. Even if you think it’s just about a TV show, you never know when it could be so much more.

Josh Gunderson is an award-winning Bullying Prevention and Social Media Specialist. Josh has appeared on MTV, Comedy and National Geographic. For more information about Josh and his educational programs please visit www.HaveYouMetJosh.com

 You can purchase Josh’s book “Cyberbullying: Perpetrators, Bystanders & Victims” on Amazon! Available in paperback or for Kindle.

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