Fast food giant Burger Kind managed to make headlines with their all-new commercial but probably not in the way they were expecting.
Take a look:
While the ad may seem innocent to those who operate a low-tech home, for those that have home assistant (specifically a Google home device) weren’t all that amused.
The commercial was specifically designed to activate the Google home device, which then read off the first lines of the Whopper Wikipedia page. This essentially forced the Google devices to provide a lot of free advertising for the company.
Needless to say, people weren’t all that thrilled.
Just a few short hours after the ad was launched Google, who was not consulted on the ad, stopped the ad from triggering the devices putting an end to the invasive commercial.
The prank itself was a clever move but could end up having negative effects in the end.
The first was internet trolls altering the Whopper’s Wikipedia page to say the burger contained “cyanide” and a “medium-sized child.” As a result, the page is currently blocked from being edited.
This isn’t the first time in-home technology has gone a little crazy as devices like the Google Home and Amazon Echo have become more popular.
Earlier this year the Amazon Echo made the news when a 6-year old from Texas managed to order $160 from Amazon including a dollhouse and four pounds of cookies.
The trouble didn’t end there.
A subsequent news reports on the story inadvertently triggered Echo devices around the country to attempt to repeat the same order.
Google Home experienced a similar issue when a Superbowl commercial for the device triggered devices causing them to shut off lights and lower the television volume.
This latest snafu adds to the growing list of privacy and safety concerns coming from these “personal assistant” devices especially for those that control your homes security systems and door locks.
Burger King has said they will continue to run the commercial for the time being despite Google having blocked the ad. It will still trigger the device with the prompt “ok Google” but remains silent on the Whopper.
As of January, an estimated 8.2 million of Amazon’s devices have found their way into homes around the world. There are no numbers on Google Home devices.
Did your home fall victim to Burger Kings prank ad?
Josh Gunderson is an award-winning Bullying Prevention and Social Media Specialist. Josh has appeared on MTV, Comedy and National Geographic. For more information about Josh and his educational programs please visit www.HaveYouMetJosh.com
You can purchase Josh’s book “Cyberbullying: Perpetrators, Bystanders & Victims” on Amazon! Available in paperback or for Kindle.